Bringing outside food into small and medium-sized cafes is generally acceptable
TL;DR: Bringing outside food into small and medium-sized cafes in Vietnam is generally acceptable, but larger cafes chains might restrict this.
You might be surprised, but approximately 80% of cafés in Vietnam welcome outside food as long as you keep the area clean afterward. This practice is actually quite common and culturally accepted throughout Vietnam. The Vietnamese idiom “Buôn có hội, bán có phường”, meaning "you need friends when trading," captures this collaborative mindset well.
In Vietnam, businesses often support each other to mutually attract customers. Historically a country with humble economic beginnings, allowing outside food in cafes is a practical way to draw more customers and foster community relationships.
For example, imagine you own a cafe next to a Banh Mi shop. Customers may prefer eating Banh Mi in your cafe due to comfort and convenience. In this scenario, both businesses benefit—the cafe attracts more customers, and the neighboring shop gains additional sales. This mutual benefit explains why the practice of allowing outside food is widely accepted.